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Alpha TV is a Greek terrestrial channel (prior to 2000: S???, the Greek spelling of Sky). The station features a mix of Greek and foreign shows with an emphasis on entertainment programs. The studios are located near Athens. Alpha TV is owned by Luxembourg media giant RTL Group; previous owner Dimitris Kontominas sold majority share in the channel to RTL Group in 2008.
Alpha TV's logo, when the channel was called Ska�, was written using Greek letters. It was Latinized and changed to a blue font in 1999, when Kontominas bought it from Ioannis Alafouzos. In September 1999 it became Alpha-Sky and later A-Sky before changing to its present name in October of the same year. The logo was retained despite the changes in the channel's name. In 2006 the name was changed again to Alpha, the first letter of the Greek alphabet, to reflect the channel's popularity, and used a similarity of Swiss font letters. This A (alpha) logo is similar to the Attiki Odos logo. The font letters in 2003 changed and a circle was added over Alpha, but the two As (alphas) remain. In 2005 a new version was introduced and is colored with red, looking like the modern Adobe Logo and was updated prior to the launch of the 2007-2008 season. Ratings are now in the middle range after the introduction of Alter.
In Cyprus private broadcaster Sigma TV broadcasts a number of Alpha TV's programs. In the past, public service broadcaster CyBC used to broadcast Alpha TV programs.
